Three Approaches to Studying Intercultural Communication

There are three major approaches in intercultural communication, such as social scientific approach, interpretive approach, and critical approach. These approaches play an important role in advancing patient safety through active interaction. Judging from the case under analysis, the presence of different method of interaction can contribute to better outcomes during the treatment process.
1st time order 15% OFF

Social Scientific Approach

The essence of social scientific approach lies in the idea that involves collection of quantitative data and research methods through experiments and surveys. Intercultural communication from this perspective is considered as patterns of communication aimed at understanding and explaining through clear identification and measurement of the major independent variables. The major goal of social science approach consists in describing and predicting behavior, as well as generalizing the patterns through relations between communication and culture. As a proof, Feng and Feng have explored the influence of perceived advice on students from diverse cultural backgrounds – Chinese and American college students. It has been found that perceived content features had a stronger influence on Americans’ attempt to introduce advice in comparison to Chinese students, whereas perceived features had a more significant influence on Chinese’s aspiration to apply advice than the Americans did. As it has been mentioned, the primary quantitative methods, such as observations, questionnaires and surveys, are preferred for this approach. The major strength of the method is confined to predicting and explaining the behavioral patterns. However, the approach fails to identify the variables which affect communication.

Interpretive Approach

The essence of interpretive approach views realizes as socially constructed patterns from contemporary and historical perspectives. Culture is presented as a dynamic process. Interpretive approach implies the use of a range of qualitative methods to explore specific intercultural phenomena. Interpretive method approves meaning as well as different forms of research and scientific investigation regarding a specific phenomenon. Hence, the emphasis is placed on interpretive interviews which reveal the ethnography of communication to explore the connection between language and culture. Hence, the method proves that culture is maintained and created through communication. The primary concern for analyzing interpretive data relates to the framework used for exploring the semantic content of the cultural interaction as well as the language used for shaping the meaning. The example from the class also proves that language has a potent influence on the development of cultural communication and concepts affecting the social environment and interactions. The major strength of the theory lies in the possibility of delivering the contextual understanding of communication patterns in specific cultural societies. However, there are few intercultural studies conducted by the outsiders. The study of the approaches can also outline the specific patterns as well as stereotypes of reactions and attitudes to specific phenomena.
Read also: “Research Paper”

Critical Approach

From the perspective of reality outlook, the reality is represented as material, and meaning is generated in the manner that meets the interest of one dominating group over the other. The critical research proves the need to analyze the relationships between cultural groups, which can be featured by both resistance and dominance. The communication between those groups relies on specific awareness of ethnicity and culture, which are stereotyped and featured. Furthermore, the method underlines the importance of communication in an intercultural environment comprising the international and domestic contexts. Through the attention to the challenges of power relations, the approach is open to exploring the major areas of postcolonialism, critical race theory and transnaitonalism. As an example of intercultural communication, it is possible to refer to the communities that embrace different ethnicities and cultures. In the United States, the critical approach is more applicable because it assumes the presence of different cultures which interact in one dimension. Judging from the examples represented in the class, Feng and Feng have provided the comparative evaluation of two major groups – American and Chinese students in their reaction to the effectiveness of advice. From these perspectives, American groups are more individually oriented, whereas Chinese students rely on collective thought. Therefore, the latter prefer listening to advice and recommendations because they are generally accepted rules.