Marketing Essay Samples

May 8, 2019

Applied Buyer Behavior

Advertisements are important in influencing consumer behavior and facilitating purchase of products and services. Air France’s ad campaign “France is in the air” and that of easyJet, “How 20 years have flown,” have embraced various approaches that have been directed towards promoting increased sales. Through segmentation, the ad campaigns have been able ... Details

Jun 5, 2019

Jess Westerly Case Study

In this study, Jess Westerly is the co-owner of the product at Customer Relationship Management applications for traders of computer and office supplies at Kauflauf, a rapid-growing seller of subscription enterprise software whose headquarters are in the German city of Heidelberg. She was so ambitious that upon the commencement of her duties, she tried to implement some changes that made her suffer setbacks, but ... Details

Jul 15, 2019

Critique of a Guide to Funeral Services

This report will focus on the critical analysis of A Guide to Funeral Services to determine its readercenteredness, usability, and persuasiveness. Further, the report will present possible recommendations that could be implemented to better suit the Australian community, which relies on the Australian Funeral Directors Association (AFDA) services. The document was examined thoroughly in terms of its ability to communicate to the target audience, physical presentation, effective and ... Details

Aug 9, 2019

Lean Management Approach

In modern day world, organizations are facing a myriad of challenges. They are facing increasing and continually changing demands by customers, keen and knowledgeable competitors who seize every opportunity that comes their way, and a reduction of the resource base owing to increase spending. Most organizations, therefore, are seeking to increase customer satisfaction, reduce operational costs of doing business, and change their research strategy to improve their know-how on new ... Details

Sep 4, 2019

Offshore Balancing

Open Door approach controls Layne's theory and clarifications, and his hypothesis lay on the presumption that the US is seeking to an extra-regional hegemonic position in light of a few elements, of which the Open Door procedure is the most imperative. The US will have to do everything possible, according to economic open door method, to make different states financially liberal markets because it will make US fare of its items and the development of its economy a great ... Details

Sep 12, 2019

Crisis and Planning

A crisis can strike a company at any given time. This is because it is an unfortunate event that is beyond the control of anyone or anything. For this reason, it is not known when it will come and where it will come from. Nonetheless, when it occurs it is imperative for the affected company to have in place a crisis communication plan as it will be significant for its survival after the crisis. According to Wigley and Zhang, when a company is facing a crisis its integrity and reputation are under ... Details