Marketing Essay Samples

May 8, 2019

Applied Buyer Behavior

Advertisements are important in influencing consumer behavior and facilitating purchase of products and services. Air France’s ad campaign “France is in the air” and that of easyJet, “How 20 years have flown,” have embraced various approaches that have been directed towards promoting increased sales. Through segmentation, the ad campaigns have been able ...

Jun 5, 2019

Jess Westerly Case Study

In this study, Jess Westerly is the co-owner of the product at Customer Relationship Management applications for traders of computer and office supplies at Kauflauf, a rapid-growing seller of subscription enterprise software whose headquarters are in the German city of Heidelberg. She was so ambitious that upon the commencement of her duties, she tried to implement some changes that made her suffer setbacks, but ...