Marketing Essay Samples

The Financial Crisis and the Housing Bubble

Considered as one of the greatest financial crises of all time, the 2008 global recession has rarely been understood by most individuals. Eight years on and there a lot of misinformation on the main causes of the financial quagmire...

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Apple Risk Management

Apple Inc. is an American-based company that was founded by Steve Jobs in 1976. In the beginning, this company was established for the development of personal computers. In 2007, the enterprise started offering different consumer electronics. This marked a significant point in time when the company started diversifying its services and products. This caused an increase in their market share and thus their client base. There are other information technology companies that can be said to ...

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Jess Westerly Case Study

In this study, Jess Westerly is the co-owner of the product at Customer Relationship Management applications for traders of computer and office supplies at Kauflauf, a rapid-growing seller of subscription enterprise software whose headquarters are in the German city of Heidelberg. She was so ambitious that upon the commencement of her duties, she tried to implement some changes that made her suffer setbacks, but ...

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