Marketing Essay Samples

The Financial Crisis and the Housing Bubble

Considered as one of the greatest financial crises of all time, the 2008 global recession has rarely been understood by most individuals. Eight years on and there a lot of misinformation on the main causes of the financial quagmire...

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Semiotics and Consumerism

Advertising is one of the core business functions. Through advertising, firms not only make their products known to the existing and prospective consumers but also persuade them to make a purchase. The advertisers usually consider the cultural background, the financial status and tastes and preferences of the potential buyer when designing an advert. The advertisers aim at triggering the various items that may appeal and arouse interests. This essay examines two adverts by Guinness and Mercedes to ...

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Disruptive Innovation vs. Value Innovation

Value and disruptive innovations are occasionally perceived to be competing theories. Disruptive innovation is a process through which a product takes root in basic applications at the lowest part of a market and then persistently rises in the market, ultimately displacing established rivals. As organizations have the tendency of innovating faster than the evolving of the needs of their clients. This makes most of them producing products that do not match with the situations and needs of their ...

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Apple Risk Management

Apple Inc. is an American-based company that was founded by Steve Jobs in 1976. In the beginning, this company was established for the development of personal computers. In 2007, the enterprise started offering different consumer electronics. This marked a significant point in time when the company started diversifying its services and products. This caused an increase in their market share and thus their client base. There are other information technology companies that can be said to ...

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Automatic Bubble Instant Noodles Machine

Nowadays, the instant noodles are supposed to be one of the most popular foods. The reason for this success implies its ability to assure the quick and fairly tasty meal in almost any condition. The cooking of the noodles requires just the usage of the hot water, which is quite convenient during the traveling, hiking and recreation. However, such product can be indispensable at home or at work when a full cook food is not possible or requires much time. Thus, the unambiguous positive quality ...

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Offshore Balancing

Open Door approach controls Layne's theory and clarifications, and his hypothesis lay on the presumption that the US is seeking to an extra-regional hegemonic position in light of a few elements, of which the Open Door procedure is the most imperative. The US will have to do everything possible, according to economic open door method, to make different states financially liberal markets because it will make US fare of its items and the development of its economy a great ...

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Lean Management Approach

In modern day world, organizations are facing a myriad of challenges. They are facing increasing and continually changing demands by customers, keen and knowledgeable competitors who seize every opportunity that comes their way, and a reduction of the resource base owing to increase spending. Most organizations, therefore, are seeking to increase customer satisfaction, reduce operational costs of doing business, and change their research strategy to improve their know-how on new ...

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Critique of a Guide to Funeral Services

This report will focus on the critical analysis of A Guide to Funeral Services to determine its readercenteredness, usability, and persuasiveness. Further, the report will present possible recommendations that could be implemented to better suit the Australian community, which relies on the Australian Funeral Directors Association (AFDA) services. The document was examined thoroughly in terms of its ability to communicate to the target audience, physical presentation, effective and ...

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Jess Westerly Case Study

In this study, Jess Westerly is the co-owner of the product at Customer Relationship Management applications for traders of computer and office supplies at Kauflauf, a rapid-growing seller of subscription enterprise software whose headquarters are in the German city of Heidelberg. She was so ambitious that upon the commencement of her duties, she tried to implement some changes that made her suffer setbacks, but ...

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